My work is personal, and so is this site.

I've always been that person who asks "why?" until I understand the root of things, then asks "what if?" until we find a better way. Just ask my family and my 2 -year-old.

I've always led with the belief that marketing should reflect real life. It should be balanced with quantitative data-driven strategies and qualitative customer-centric campaigns as my career has zigzagged across industries including EdTech, Public Transportation, Retail, and beyond.

My career was a portfolio career before that term existed, less like a ladder, more like an adventure.

I collect perspectives from every industry I touch. What makes me different? I'm equally at home in a spreadsheet or a conversation. I bring my authentic opinions, technical expertise, curiousity, and nurturing spirit to every challenge I face.

It's this blended brain that often lets me see connections others miss. I've learned that authenticity in marketing isn't just about being real, it's about creating real value for real people.

This site is a space where I share how I think, what I've built, what I hope to do in the future and documenting my learning along the way — in work and in life.

Get to know me

Digital strategist by trade,
relationship builder by nature.